Fariha领跑孟加拉花式纱线潮流

花式纱线无处不在的美满足人们对生活多变多彩的追求。竹节纱，段彩纱目前不仅在国内受到消费者追捧，在孟加拉国也受到客户的青睐。作为花式纱线开发应用装置的领跑者，无锡恒久电器技术有限公司，响应国家一带一路的战略布局，在孟加拉国建立起了广泛的战略合作关系，现将Fariha差异化产品取得成功的经历之路与大家分享。

Fancy yarn’s beauty satisfied people's desire to colorful life. Slub yarn, injected yarn is not only popular in China, but also favored by Bangladesh customers. As a leader in the development of fancy yarns technology, Wuxi Hengjiu Electric Technology Co., Ltd., in response to the “Belt and Road Initiative”, established a wide range of strategic cooperative relations with Bangladesh’s companies. Now we share Fariha’s success of differentiated product with you.

Fariha董事长侯赛因博士一行走访恒久电器

Fariha’s Managing Director Mr. Hossain and his colleague visited the Wuxi Hengjiu

Fariha集团是孟加拉的一家多元化集团，尤其是在纺织领域，始终走在孟加拉纺纱企业的前列，产品远销世界各国，拥有很强的竞争力。Fariha Spinning是Fariha集团的在纺纱领域的子公司，创办于1965年，是孟加拉纺企中的花式纱线领跑者。公司董事长侯赛因博士思维超前，在产品创新走在竞争者的前面，他不仅到中国了解产品开发的前沿技术，而且深入世界各地调研，车间采用世界一流的纺机设备，如特吕兹勒，立达等。位于首都孟加拉首都达卡附近的工厂目前约4万锭，全部均为竹节纱与段彩纱产线，采用无锡恒久电器竹节纱及段彩纱装置近100台。

Fariha Group is a diversified group in Bangladesh, especially in the textile field, always walk in front of Bangladesh spinning enterprises, the products they produce are exported to customers all over the world. Fariha Spinning, a subsidiary of the Fariha Group in the field of spinning, founded in 1965, is one of the leading manufacturer of fancy yarns in Bangladesh. Managing Director Dr. Hossain’s advanced thinking in product innovation is always aheadto competitors, he traveled not only in China to research the cutting-edge technology to developing products, but also in-depth research around the world. The factory uses world-class textile machinery equipment, like Trutzschler, Rieter and so on. Fariha Spinning Located near the capital of Bangladesh, with about 40,000 spindles slub yarn and injected yarn production lines.The production lines equipped with near 100 Wuxi Hengjiu fancy yarn devices.

Fariha车间内的恒久花式纱线装置

Farihaproduction lines with Wuxi Hengjiu fancy yarn devices

与孟加拉其他的纺纱企业相比，Fariha更加贴近国际市场的潮流，不断开发新的纱线品种以占领市场的高地，而不是依照传统思维，在孟加拉目前自有的劳动力成本优势下停止不前，正如他们的企业发展思想“Innovation is our way of life”，创新是发展的核心，产品的创新才能带来长远的竞争力和利润。Fariha自2010年开始大批量生产竹节纱，并在14年开始纺制段彩纱。这样的步伐即便放眼国内，Fariha在花式纱线领域的依旧可以说走在前面。也正是这样的领跑思维，让Fariha拥有了差异化竞争的能力，从而在普纱市场之外的花式纱线市场中开拓出另一片天空。

Compared with other spinning mills in Bangladesh, Fariha is closer to the international market fashion trend, constantly developing new yarn varieties to occupy the market highland. They are not stick with traditional thinking, only rely on Bangladesh's lower labor cost. As their business development thinking ‘Innovation is our way of life’, innovation is the core of development and product innovation can bring long-term competitiveness and profits. Fariha has been producing slub yarn in large quantities since 2010 and started injections in since 2014. Such a pace is even ahead comparing to companies in China. Because of this lead thinking, Fariha has the ability to win the differentiate competition and open the fancy yarn market besides normal flat yarn market.

Fariha对创新的态度及做领跑者的思维值得推崇，目前国内相较孟加拉有劳动力成本劣势非常明显，我们更应该在产品多样性的领域发力，不落后国际纱线的潮流。无论市场需求的变化有多快，无锡恒久电器始终会在花式纱线装置的升级、服务、经验交流、分享等方面不懈努力，为纺企提供能够“乘风破浪”的利器。

Fariha's attitude to innovation and the leader's thinking is our learning example. The current domestic labor costs in China compared to Bangladesh is very obvious, product innovation is even more important to Chinese spinning mills. No matter how fast the market demand changes, Wuxi Hengjiu will always dedicated in the fancy yarn device innovations to help textile enterprises win the market.